Location-based notifications are a unique feature of Apple Wallet that lets you show a message on the customer's lock screen when they're near one of your store locations.
How They Work¶
These notifications are different from regular push notifications — they don't make any sound or vibration. Their power lies in appearing silently on the lock screen, making it easy for the customer to open their wallet pass when they're nearby.
- Notifications appear when the customer is about 70-80 meters away from the location (when "Precise Location" is turned on)
- They work offline — once the campaign is on the device, no internet connection is needed
- You can create as many locations as you want, each with its own message
Setting Up Location Campaigns¶
Create your locations¶
Add the physical locations where you want notifications to trigger. For each location, write the text you want customers to see when they're nearby.
Group locations into campaigns¶
Organize your locations into campaigns to target specific customer segments. You can have multiple campaigns running at the same time.
Choose your audience¶
Pick which customer segments should receive each location-based campaign.
Troubleshooting¶
There are a few things to check:Why isn't the location notification showing up?
Location-based notifications don't need an internet connection. Once the campaign is on the device, the wallet will trigger notifications based on location alone — completely offline.What happens if the customer doesn't have internet access?