What Are Earning Flows?

Earning flows are the rules that define how customers accumulate loyalty points. JeriCommerce supports 7 types of earning flows that you can combine to create a comprehensive loyalty program. Every flow has a title, description, and icon that customers see in their loyalty app, all of which support multiple languages.

The number of earning flows available depends on your plan: Free = 2 flows, Growth/Advanced/Enterprise = all flows.

Available Earning Flows

Credit Points for Purchases

The most common earning flow. Customers earn a percentage of their order value as points, working like a cashback system but in points.

1

Go to Earning Flows

Go to your JeriCommerce dashboard and select Settings > Earning Flows.

2

Turn on Purchase Points

Toggle on Credit Points for Purchases and set your points ratio.

3

Set the ratio

Set the percentage of order value to credit as points. For example, 10% means a customer spending 100 EUR earns 10 points.

For fashion retail, a ratio of 5-10% works well. For high-frequency purchases (food, cosmetics), consider 3-5% to keep reward economics sustainable.

Credit Points for Social Media Follows

Reward customers for following your brand on social platforms. Supports Facebook, Instagram, TikTok, X (Twitter), and YouTube.

Social follow points are credited based on the customer clicking the link, not on verification of the actual follow. Each platform can only be credited once per customer.

Credit Points after Installing the Loyalty Card

Automatically reward customers when they add your loyalty card to their Apple or Google Wallet. This is a powerful incentive to drive card installations.

Credit Points after Verifying Account

Points granted when the customer verifies their account, encouraging profile completion and data quality.

Check-in at Your Locations

For brands with physical stores, reward customers for checking in at your locations using their wallet pass.

Referral-Based Earning

Reward customers when a friend they referred completes a key action. The trigger depends on your plan:

Plan Referral Trigger
Free Loyalty card installation
Growth+ Card installation OR first purchase

Referrals are an add-on at 15 EUR/month, not included in the base subscription.

Manual Balance Adjustment

Adjust points manually from the admin panel, Shopify Flow, or POS. Every adjustment includes a reason field for employee accountability.

Coming Soon

The following earning flows are documented but not yet available:

  • Welcome points — Automatic points on first registration
  • Birthday rewards — Points or rewards on customer birthdays
  • Advanced earning flows — Custom rules with conditions and multipliers