Want customers to keep coming back? Connect their spending directly to your rewards. The Credit Points for Purchases flow returns a percentage of each order as loyalty points — like cashback, but with points.
Go to Loyalty → Earning Flows → Credit Points for Purchases to set it up.
How the Earning Works¶
The system uses a percentage of the total purchase (including tax) to calculate points.
Get the order total¶
The system takes the full order amount, including tax.
Convert currency if needed¶
If the order currency differs from your program's default, the system converts it in real time.
Apply your ratio¶
The percentage you set in the earning flow is applied to the total.
Round the result¶
The system rounds the points using the rounding strategy you chose (round up, down, or nearest).
Credit the points¶
The final amount goes straight to the customer's balance.
Choosing the Right Ratio¶
The ratio is the percentage of each order value converted into points. Set it too high and you eat into margins. Set it too low and customers lose interest.
Example: If your ratio is 5% and a customer spends €100, they earn 5 points.
You also decide how much each point is worth in discounts. For instance, 1 point = €1 discount, or 1 point = €0.50 discount.
Recommended Ratios by Business Type¶
| Business Type | Suggested Ratio | Notes |
|---|---|---|
| Fashion & Apparel | 5%–8% | Mid margin allows decent reward value |
| Grocery & Food | 1%–3% | Low margins — keep the ratio low to avoid losses |
| Electronics | 0.5%–2% | High prices but low margins — reward sparingly |
| Beauty & Wellness | 4%–7% | Consumables with decent margin |
| Subscription Services | 5% (or fixed points) | Reward fixed renewal or use 5% if only % is available |
Translating Points into Rewards¶
Since points earned = % of order value, define a point-to-currency conversion that keeps rewards attractive without hurting your margins.
Example with 5% ratio (5 points per €100 spent):
- 1 point = €1 discount → 5 points = €5 off €100 (effectively 5% discount) — generous
- 1 point = €0.50 discount → 5 points = €2.50 off €100 (effectively 2.5%) — better for margins
Reward Examples and Thresholds¶
| Reward Type | Points Cost | Equivalent Value | Notes |
|---|---|---|---|
| 5% discount on next order | 5–8 pts | €2.50–€4 (at 1 pt = €0.50) | Easy to redeem, encourages frequent orders |
| Fixed €5 off | 10 pts | €5 | Higher threshold but attractive |
| 15% discount on next order | 12–15 pts | €7.50–€12 (at avg order) | Encourages larger orders |
How Returns Work¶
The earning flow handles returns automatically. If a customer returns part or all of a purchase, the corresponding points are removed from their balance.
Example: You set the ratio to 15% with rounding up.
A customer buys three products: - Product A — $100 - Product B — $130 - Product C — $59
Total: $289. Points earned: $289 × 15% = $43.35, rounded up to 44 points.
Two weeks later, the customer returns Product B. The adjustment: -$130 × 15% = -$19.50, rounded to -20 points. The customer now has 24 points.
This applies to returns and full cancellations — both online and in-store.
Adding a Holding Period¶
Protect your margins by setting a Holding Period. Points stay "on hold" (tracked but not redeemable) for a number of days before moving to the customer's spendable balance.
- Strategic use — Match the holding period to your return window (e.g., 15 or 30 days)
- Safety net — If a return happens during the holding period, points are removed before the customer can spend them
Tips for Managing Your Points Economy¶
- Set a minimum redemption threshold (e.g., 5 points) so customers accumulate before spending
- Keep points valid for 6–12 months to motivate usage
- Use push notifications to remind customers of their balance and available rewards
- Keep bonus points (referrals, social follows) proportional to your purchase ratio — if customers earn 5 points on a €100 order, a 15-point referral bonus feels meaningful