JeriCommerce Loyalty is the built-in loyalty program that integrates seamlessly with your JeriCommerce Wallet Pass. It’s designed for brands that want a simple, integrated way to manage points, rewards, and loyalty flows directly within the JeriCommerce platform—without relying on third-party providers.

What’s Included in JeriCommerce Loyalty¶
1. Earning Flows¶
Create automations for customers to earn points based on specific actions. These are fully configurable in the JeriCommerce admin under the Earning Flows section.
Available earning actions:
- Purchase-based: Set points per euro spent. Learn how it works.
- Referral-based: Reward customers when their referred friend completes a key action (e.g., signup, first purchase). Learn how it works.
- Other actions (coming soon): Welcome, birthday, etc.
Each flow is rule-based and can include limits and conditions.
2. Reward System¶
The built-in rewards system is an excellent way to engage your loyal customers. It offers gifts based on their spending in your shop and their interactions with your brand, such as installing the loyalty card or making purchases.Design the incentives that customers can redeem using their earned points. All rewards are fully customizable.
Supported reward types:
- Fixed discount (e.g., €5 off)
- Percentage discount (e.g., 10% off)
- Free shipping
- Free product or gift
To learn more, check out our guides that cover the key aspects of the program:
All rewards are synced with Shopify via discount codes.
3. Coupons¶
Coupons are an excellent loyalty tool for promotions or to re-engage customers who haven't visited the store in a long time. These coupons are similar to gift cards, but only customers with the loyalty card can receive them.
- Coupons are generated automatically as part of rewards.
- They can be delivered via the Wallet Pass or email/SMS.
- You can track redemptions in your Shopify dashboard.
To learn more, check out our guides that cover the key aspects of the program:
- How create and use coupons
- Assign Coupons: How to Give a Coupon to a Customer
- Assign Coupons from Klaviyo
- Assign Coupons from Shopify Flows
4.Customer Tiers (Status Levels)¶
The Tier system allows you to create hierarchical status levels for your customers (like Bronze, Silver, or Gold) based on their cumulative spending or loyalty points earned. Customers automatically progress through these tiers, unlocking new benefits and recognition as they reach defined thresholds. This feature provides a powerful tool for customer segmentation and rewarding your most loyal customers with exclusive status and benefits.
To learn more about setting up and managing your status levels, check out our comprehensive support index:
- JeriCommerce Customer Tiers: Documentation Index
- Tier System Fundamentals and Structure
- Calculating Tier Points and Status Assignment
- Real-Time Tier Updates and Customer Notifications
- Tier Recalculation Cycles and Maintenance****
- Tier Key Concepts: Current vs. Carry Points
- Tier Set Up Configuration Options and Merchant Best Practices
5. App Embeds & Online Store Extensions¶
Enhance your Shopify store's user experience by embedding loyalty features directly into your storefront. These tools allow customers to track their progress and see potential rewards without leaving their current page.
To learn more, check out our guides for store integration:
- How to use the JeriCommerce Storefront Widget
- Setting up Points Accumulation Extensions (Product & Cart)
6. Labels and Customization¶
- Customize how points, rewards, and messages appear in the Wallet Pass.
- Set the point name (e.g., Stars, Coins) and reward naming.
- Define terms shown on the pass or user interfaces
7. Automatic Notifications on Loyalty Updates¶
- Balance updates
- Rewards available
What’s Not Included¶
- Advanced earning (coming soon)
For Advanced flows you can configure flows through Shopify flow using some of our pre-built templates or creating new workflows with Wallet Pass triggers and actions.
When to Use JeriCommerce Loyalty¶
JeriCommerce Loyalty is ideal if:
- You want a fast and easy loyalty setup directly inside Shopify.
- You are looking for a full omnichannel loyalty experience
Example Setup
- Earn 1 point per €1 spent
- Refer a friend and earn 500 points when they place their first order
- Redeem 500 points for a €5 discount
Wallet Integration¶
All points and rewards are visible from the Loyalty Card. Users can:
- Check current point balance
- View and redeem available rewards
- Access referral links