1. Digital Wallet Lifecycle

  • Growth & Retention Evolution:Logic: Tracks the net difference between PASS_INSTALLED and PASS_UNINSTALLED events.

  • Operational Insight: Use this to identify "Push Fatigue." If uninstalls spike after a specific campaign, the messaging frequency may be too high.

  • Platform Distribution: * Provides a breakdown between Apple Wallet and Google Wallet users to ensure cross-platform compatibility of your card designs.

2. Acquisition & Conversion Funnel

  • Installation Source Efficiency:Tracks which touchpoints (Shopify, POS QR codes, or Email) are driving the most wallet installs.

  • Campaign Click-Through Rate (CTR):Measures how many customers interact with your lock-screen notifications.

  • Note: High CTR on "Points Added" notifications typically correlates with higher immediate repeat-purchase behavior.